Osteria Sfizio restaurant, Eugene, OR 

Project type:  Graphics & Identity Package

Chef and owner Rocky Maselli defines rustic as “excellent ingredients prepared simply.” He wanted to project a modern yet rustic eatery aesthetic in both his food and the design of his restaurant. In Italian, “sfizio” denotes a craving that’s hard to satisfy, or “to satisfy one’s whim.” It implies a blend of the guilt and joy brought on by indulgence.

We captured this aesthetic with a simple and fun logo. We developed several variations which were then used to produce the menu, business cards, and interior and exterior signage.

“Per sfizio: “for the fun of it.”

This project won the AIA Southwest Oregon Chapter People’s Choice Award and Colleagues’ Choice Award for the architecture firm Arbor South.